Ideation
Healing crystals have evolved into a multi-billion dollar industry, consumers buying crystals in hopes to manifest love, luck, and success in their life. The goal at gemology is simple: To give you a curated assortment of four skin-centered products based on the results of a monthly survey. Gemology channels the elements of nature and the powers of healing crystals to make you the woman you want to be in the life you know you deserve. No gimmicks, no chemicals, no artificial intelligence. Just you, your mind, body, soul, and the gemology way.
Creation
Packaging Design / Illustration / Copywriting / UI UX
Visual Identity
Ethereal / Clean / Empowering
Market Research
"What makes this product special?" / "Why do my consumers want to buy it?"
If a designer, brand developer or advertising specialist can't answer these questions themselves, then it surely won't come across to a consumer.
When developing my brand gemology, I decided that the concept of creating a customized experience to provide women with crystal infused skin care products would serve itself best as a subscription box service. However, I faced a huge challenge: How do I make this not just another subscription box? This lead to some long and hard thinking on building this brand based on its benefits and how it can improve your life.
Asking myself the hard questions throughout this process led to a beautiful result. A product that is "not just a subscription box," but also coordinates with an app presence to make your products the result of your answers to relevant questions. The messaging of this brand then became one of female empowerment, self-love and spiritual awakening. And that, is what makes gemology special.
Positioning
Gemology is made for the everyday woman, whoever she may be. You don't have to fit into a category to use this product, all you have to do is believe in the power of healing crystals and the hope that you can live your dream life. It is positioned as an affordable, accessible, and natural brand.
