Buried deep in the sound of a steel drum, the smell of salt and vanilla and the colorful nightlife of Bridgetown lies the birthplace of rum- a celebrated spirit with surely no lack of personality. In branding The Barbados Rum Fest, I set out to create a desirable travel experience where all          rum-lovers alike can unite in a weekend of reggae, beachin' it, and unlimited rum. 

Packaging Design  /  Illustration  /  Logo Design  /  Branding  

Visual Identity
This brands visual identity is a playful homage to the flavors, animals, wild life and origin of rum in Barbados. The main graphic elements of illustration and typography prove that when used cohesively with a color palette and illustration style you don't need many elements to create a lively voice.
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