Buried deep in the sound of a steel drum, the smell of salt and vanilla and the colorful nightlife of Bridgetown lies the birthplace of rum- a celebrated spirit with surely no lack of personality. In branding The Barbados Rum Fest, I set out to create a desirable travel experience where all rum-lovers alike can unite in a weekend of reggae, beachin' it, and unlimited rum.
Packaging Design / Illustration / Logo Design / Branding
This brands visual identity is a playful homage to the flavors, animals, wild life and origin of rum in Barbados. The main graphic elements of illustration and typography prove that when used cohesively with a color palette and illustration style you don't need many elements to create a lively voice.